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Our Story.

Purewell Electrical is a family run business, founded in 1955 by Arthur Griffiths and his wife Doreen, who sold her car to buy their first stock! Since then we have been on the cutting edge of design, constantly stocking the latest products for our customers. From automatic vacuum cleaners, to the rise of the television in the sixties, all the way through oven cookers, smart home tech and multi room audio systems.

Our Superstore in Dorset is open 6 days a week for you to browse and collect your electricals, or you can arrange local free delivery and an installation service from £15.

Over the coming decades the business expanded and at times we have had stores in Ringwood, New Milton and Highcliffe, as well as operating departments within the Beales department stores in both Poole and Bournemouth.

Arthur's youngest son Ian took over the day-to-day running of the business in the late 1990's and oversaw the company's move from its home of 46 years in Purewell, to a new 12,000 sq ft electrical superstore nearby. Purewell Electrical are also members of Euronics, Europe's biggest independent buying group, which provides us with access to the biggest brands at fantastic prices - meaning we can continue to help our local customers, and their families with the lastest technology including OLED televisions, bluetooth speakers, built in kitchen appliances and iPod docks!

Following our move, we went on to win the Retra Independent Retailer of the Year award in 2004, were runners-up in the Best Customer Service category and finalist in the Best Independent Retailer category at the 2011 Independent Business Awards, and a finalist at the 2013 ERT Awards in the Best Consumer Electronics Showroom category. We have now opened our brand new 15,000 sq ft superstore in Christchurch following a £2m investment. Our new showroom was recognised at the 2015 IER Awards where Purewell won Best Independent Showroom; Purewell was also crowned Independent Electrical Retailer of the year.

We are also able to supply exclusive products and can source most products, even if they are not present in store or on our website, and our team members all work to our company values, to make sure that we can help all of our customers to find exactly the right product for their needs.

We are also part of the RETRA trade association, an industry code of practice that ensures we always provide the best service and advice to all of our customers (please take a look at our Trustpilot reviews!), whilst providing the reassurance that we are a long established and respectable company working in our customer's best interests through our 65+ years of trading!